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Smile Scale
The Smile Scale Front Desk

A front desk that answers, follows up and counts

Not a marketing package. Three specific jobs that sit on the three most expensive gaps in a practice’s day, and all three can be counted at the end of the month.

Job one

Capture

Nobody slips through.

Around four in ten calls to a dental practice go unanswered even during opening hours, and most callers do not leave a voicemail. They simply call the next practice on the list. This is the part of the day that costs the most and shows up nowhere.

AI receptionist, 24/7

Picks up when your desk has not answered by the fourth ring, and every hour you are closed. Handles hours, location, parking, ballpark price and which insurance plans you accept, and books consultations into the calendar. Anything clinical or unfamiliar goes to a human.

Missed-call text back in 60 seconds

The safety net underneath the receptionist. If a call still ends unanswered, the caller gets a text offering real consultation times before they have finished dialling somebody else.

Five-minute reply to web enquiries

A form filled in at 8 PM and answered at 10 AM has already gone cold. Ours replies within five minutes, whatever time it lands.

Your own tracked number

Not a feature so much as a requirement: without call tracking there is no attribution, and without attribution the monthly report is just a story.

Job two

Convert

Nobody gets forgotten.

Case acceptance in orthodontics sits around two thirds. That means roughly a third of the people who sat in your chair, heard the plan and went home never started treatment, and in most practices nobody ever calls them back.

Follow-up on unstarted treatment plans

The strongest thing in the package. Three to five touches over the following weeks to everyone who consulted and did not start, written in your practice's voice, aimed at getting them back in the chair rather than pressuring them.

Reminder cascade

Confirmation when the appointment is made, a reminder 48 hours out and another 2 hours out, by text and email. This is what moves the no-show rate.

Refilled cancellations

When somebody cancels, the freed slot is offered on automatically to the next patient waiting, so an hour of clinical time does not evaporate.

Reactivation and reviews

A one-off campaign at launch to the people already sitting in your list, then quarterly. Review requests go out at the point the patient is happiest with the result.

Job three

Prove

You see it in dollars.

You are not paying for automations. You are paying to know what they brought you, which is why there are two things here, not one.

Live dashboard

A link you can open any day of the month. Calls in, calls your desk could not take, calls the receptionist caught, consultations booked, who is waiting on follow-up. At the top, one line: how many people the system caught this month who would otherwise have gone quiet.

Monthly report

On the same day every month, a page you can print and put on a desk. Demand, what the system caught with a named list, appointments and show rate, reputation, and a bottom line in dollars using your own average case value.

Written the same way in a bad month

If a month was weak, the report says it was weak. A report you cannot trust in a bad month is worthless in a good one.

The line we hold

The system works with a name, a number and a time. Nothing clinical, no records, no exceptions.

Deliberately not included

What we say no to, before you ask

Insurance verification

It needs patient data and a live link into your practice management system. We do neither.

Writing into Cloud 9, Dolphin or Ortho2

We have no integration with practice management software, and we are not going to imply we do.

Paid advertising

Different skill, different budget, different accountability. We keep the demand you already have from leaking.

Anything clinical

No notes, no diagnosis, no treatment advice. The receptionist hands those straight to your team.

Guaranteed ROI or patient numbers

We guarantee the system runs and that it is measured. The rest is your market, not our promise.

Next step

Fifteen minutes to see whether the numbers work